Subscriptions survey
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1.
How often do you read The Knowledge?
Every day
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2.
Have you ever considered upgrading to a paid subscription?
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3.
What is the main reason you have NOT subscribed?
Free version gives me enough
I don’t fully understand the benefits
Too expensive
I don't read it often enough
I prefer free news sources
Other (please specify below)
4.
If you selected other, please provide details
5.
Which features would most encourage you to pay for your subscription? (Click as many as you like)
Exclusive content
Additional newsletters/briefings
Discounts or member perks
Reduced subscription price
Free access to app and archive
Crosswords
6.
Would any of the free merchandise below encourage you to subscribe? (click as many as you like)
Tote bag
Notebook
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Baseball cap
Water bottle
The Knowledge books
7.
What else could we do to make a paid subscription more appealing?